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UTQG Rating Demystified: Revealing Its Significance in Tire Performance

Reading Time: 15 minutes What Is UTQG and What Does It Mean? Let’s explore the details of UTQG! “UTQG” is the acronym for “Uniform Tire Quality Grading,” a system crafted by the Department of Transportation. It’s a consumer’s guide to understanding how a tire stacks up regarding tread wear, traction performance, and temperature resistance.  Picture this: a tire sporting […]

Spotlight on Excellence of SEMA Award-Winning Tire Breakthroughs

SEMA Award-Winning Tire

Reading Time: 14 minutes Discover the Cutting-Edge Innovations in Award-Winning Tires At the forefront of tire innovation, the SEMA Show has unveiled and recognized industry-shaping innovations transforming how we think about tire performance. SEMA has become the definitive platform for groundbreaking advancements across the tire industry by spotlighting top-rated tire technology and premiere automotive aftermarket products. From Cooper Tire […]