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The Bridgestone Turanza EL 400 02 can best be summed up in one word ? innovative. It offers noise cancelling technology that makes for a quiet ride, a design that promotes excellent control in all types of weather, and an engineered shape that offers comfort and even tread wear. Along with a luxury appearance, this tire combines the best in design and innovation all in one tire. The style may be premium, but the price is anything but.