Looking for the best Fuzion tire deals? Fuzion tires are made by Bridgestone Firestone (BFS), and are positioned as their inexpensive associate brand. The idea for another brand inside BFS came from the realization that a large segment of the North American market does not want to pay a premium for a recognized brand. Fuzion tires can be priced affordably because of manufacturing synergies with the other BFS products, as well as far less advertising costs. The product line up covers Sport Performance, SUV and Touring at low prices.