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Goodride tire brand belongs to Zhongce Rubber Group Co., Ltd. (ZC Rubber), with headquarters in Hangzhou, China. It was established in 1958 and ranked among the world's top 10 largest tire manufacturers, with four subsidiaries: ZC Europe, ZC America, ZC Brazil, and ZC Thailand. The company's goal is to meet the customer's demands globally, producing the tires for a wide range of vehicles, covering trucks, passenger vehicles, offering industrial tires, off-road tires, agricultural tires, motorcycle, and ATV tires.
ZC Rubber invests millions of dollars every year, making sure they have various production and testing facilities from the United States, Germany, and Japan, as well as laboratories in China. One of their main focuses is improving the tread design and overall performance with the addition of advanced technologies from an international research and development team. With these focuses in mind, ZC Rubber makes sure they can offer the best possible product to their customers, meet their demands, and strengthen relationships with them.
Another key focus of the company is sustainability. ZC Rubber operates the Smart Production System, saving cost, total labor, reducing energy consumption, and improving production efficiency. The company is committed to protecting the environment and spending millions on environmental protection during production, protecting workers' health, and works towards maximizing the development of environmentally friendly products.
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