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Toyo tires are a widely recognized, mid-price tire brand with a large and loyal following of both car and truck enthusiasts and value brand shoppers. In 1966 Toyo Tires was the first Japanese tire company to launch a United States division and begin marketing their tires to North American customers. Since that time, the brand has grown into a major corporation and a leader in all tire applications with wide size ranges to fit passenger cars, light trucks, SUVs, and commercial trucks. Toyo is committed to product quality, extensive R&D, and making sure they meet and exceed the demands of their consumers in all markets. Today, Toyo Tires is one of the most popular and most requested tire in the United States, especially for All-Terrain Tires & Rugged Truck Tires. According to the company, their all-terrain tires offer over 40% more tread life than major competitors and consistantly provide superior off-road traction levels. For passenger cars and SUVs, the brand has a full line of all-season, winter and summer tires, as well as a full range of long mileage highway tires and all-terrain tires for pickups and commercial vans.
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